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Ground-Breaking Aussie Series Launches Second Season
12 November 2007
Forget The Rules is a cross-media comedy/drama series focusing on the complicated lives of three sassy twenty-something characters grappling with their love, life and work dramas.
About to embark on its second season and featuring the writing of TV presenter and personality Tim Ferguson, this entertainingly sexy Australian drama has all the promise and character of The Secret Life of Us fused with Sex and the City. Creator and producer Jim Shomos says that the series, which won awards locally and internationally (including MIPCOM Cannes 2006), taps into the explosion of viewing video online and on mobiles.
"There is no such thing as new media. There is heritage television. People just want to watch stuff on stuff when they can be stuffed" said Mr Shomos, a former storyliner for Neighbours.
Forget The Rules recently signed Optus as its major sponsor. The series, will be distributed across Optus TV (Ovation Channel weekdays at noon, The Music Factory weekdays at 9:30pm) and Optus Zoo (mobile) as well as online channels.
Michael Smith, Group Marketing Director, Optus Consumer said, "Optus is happy to support successful and engaging local content.
"Forget The Rules is fresh and original and Optus is proud to make it available to its customers," Mr Smith said.
The production is also supported by Film Victoria through the Digital Media Fund. Amelia King, Manager, says "Forget the Rules has been such a great success and we are delighted to be a partner."
The second series features a talented and experience cast including Louise Crawford of City Homicide and Neighbours fame and guest appearances by Tara Rushton from the cult UK online serial KateModern.
News Facts
- Forget The Rules Season 2 commences on the 12th November 2007. Offering 30 x 3 minute episodes throughout its season (5 episodes per week), concluding on 21st December 2007.
- The series can be viewed on Optus mobile, Optus Pay TV and online through www.forgettherules.com, as well as YouTube, Facebook and MySpace.
- Season One connected with more than 900,000 viewers across Australia (with very little marketing).
- Forget The Rules is highly interactive, giving viewers the opportunity to be involved directly in the show, including walk-on roles.
- Forget The Rules is entirely Australian made, by a creative and inspired team of Aussie talent. The imaginative and experienced crew compliment the fresh young cast in this innovative production.
- Forget The Rules features the writing of TV presenter and personality Tim Ferguson.
- Forget The Rules is sponsored by telecommunications provider Optus
Accolades
- Best Interactive Format
2006 MIPCOM Mobile & Internet TV Awards
Cannes, France
- Nominated Best Original Content
2006 MIPCOM Mobile & Internet TV Awards
Cannes, France
- Greg Tepper Award 2007
Jim Shomos & Paul Baiguerra
Film Victoria
Quotes
- "This is a quality show. Top Writing, great characters and real story innovation." - Geoff Lowe, BAFTA winning filmmaker and writer on Lovejoy
- "Forget the drama rules, this is the future of TV. Wonderful interactive drama." - Gary Hayes, ex Head of New Media BBC, Director of Lab for Advanced Media Production Australia (AFTRS)
- "It's exciting to be writing on something that's really engaging and different to traditional platforms. Writing for mobile really is writing to a different audience." - Tim Ferguson, actor and script writer Forget The Rules Season 2
- "I haven't come across anything as good as FTR in terms of innovation and overall quality." - Andrew Apostola, Co-Founder and Creative Director, Portable Content
- "It's challenging but fun writing original, entertaining stories that can be broadcast online and on mobiles." - Jim Shomos, creator and producer, Forget The Rules
Please contact Kate Elton to arrange an interview and/or for additional quotes.
Contact:
Kate Elton
PR Manager
p: 03 9417 0571
f: 03 9419 3432
m: 0403 187 170
e: pr@portablecontent.com
